Yesterday he went on his own FOX Business to sling some horsehockey over the move.
Today he went to CNBC and the Financial Times to do the same thing.
While he is spinning this split as a good thing for the newspapers that he owns that make money, he noted today that his newspapers that consistently lose money will not be "tolerated" any longer:
Murdoch warned that newspapers are going to have to pay their way in future. With the exception of startups and bad years, "you're not going to see any print losses tolerated anywhere", he said.
This could be bad news for the Times and the New York Post, which have been loss-making, although analysts point to the fact that Murdoch has tolerated a deficit at the London title since he took it over in 1981.
The New York Post under Rupert Murdoch has never turned a profit.
The editors and writers at the New York Post have now been warned - add value to Rupert's newspaper division or head to the unemployment line.