The United Federation of Teachers is launching a $1.4 million ad campaign today, as the union attempts to defend itself from attacks over teacher tenure and charter schools.
$1.4 million sounds like a lot, but if you consider that pro-charter proponents and supporters threw more than $5 million into the "De Blasio hates children/Eva loves them" ad blitz last budget season and threw millions more into pro-charter ads right before last week's rally in Foley Square, you see that the $1.4 million UFT ad buy is way too late and too many dollars short.
Well it's consistent with the Weingarten model of not doing jack to protect rank and file classroom grunts while furiously networking your next career vine.
ReplyDeleteI saw the ad last night. All it was saying is that "I am proud to be a teacher". Who cares about that? There needed to be a clear message: of "Support your local district school and tell the hedge fund charter schools to stay out of education".
ReplyDeleteWell, that was a waste of money. Might as well just showed a couple of puppies running around in a park. Got just about the same message across.
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