The NYC teachers union is out with a new TV ad that accuses the governor of putting his own political career ahead of the education of New York’s children.
The new ad, which is airing on cable stations on Long Island and in the NYC metro area, features a Brooklyn public school teacher and a an unnamed public school parent and her daughter.
The 30-second spot calls on the governor to focus on what students “really need to succeed,” (in the union’s point of view): Smaller classes, after-school funding and a “fairer” funding formula.
“Governor, tough talk is not the answer,” says teacher Lynne Yabroudi at the end of the ad. “Come visit my classroom to learn what all kids need to get a great education.”
Very, very lame - doesn't get at the real matter here, which is that Cuomo's "reforms" will do more harm than good.
Here's the ad they should run:
Tell New Yorkers what will happen if Cuomo gets to tie 50% of teacher evaluations to student test scores.
Start that process by running an ad featuring Sheri Lederman, the award-winning teacher who was rated "ineffective" by NYSED on her test component via their value-added algorithm even though Lederman's students all passed their state tests and scored well above the state average.
Tell New Yorkers that Lederman is suing the State Education Department over this rating and that so far, NYSED has been unable to provide an explanation for why Lederman was rated "ineffective" even though her students passed the state tests with scores well above the state average.
Tell New Yorkers that if Cuomo gets his way, many more teachers will be rated "ineffective" via an inscrutable NYSED value-added measurement algorithm that nobody from SED or the Regents seems able to explain.
And end the ad with Lederman's principal telling New Yorkers that if Cuomo gets his way on the rating reforms, one more "ineffective" rating on the inscrutable, unexplainable NYSED VAM will have Lederman fired and her students losing a highly effective, well-respected teacher.
Asking Cuomo to visit classrooms and learn what a great education New York kids get as the basis for an ad?
That doesn't get at the root of the problem in this evaluation fight, nor does it explain to New Yorkers just how damaging Cuomo's education reforms will be to their children and their children's teachers.
If they're going to run "anti-Cuomo" ads, then they ought to be running ones that really explain the problems with the Cuomo reforms.