13WHAM: We're Not Going To Pimp Cuomo's Book

Governor Cuomo canceled a four minute interview he was scheduled to give with 13WHAM in Rochester when they refused to abide by the guidelines he wanted for the interview and only ask questions about his just released book.

Here's how Brian Houseman, the assignment manager at 13WHAM, defended the station:

"We were not going to sit there and pimp his book … This is someone when he comes to town, which is rarely, he gives us very limited time to ask questions."

Cuomo trying to stage manage the interviews, most of the sheep played along, but not 13WHAM.

Cuomo avoided venues where he knew they wouldn't play along, however:

In the past, Mr. Cuomo has steered clear of the national news media, arguing that granting high-profile interviews would lead to speculation that he wanted to run for president. He has defied his own rule in order to promote his book, delivering the Top 10 List on David Letterman’s show on Tuesday and granting some television interviews.

But his promotional efforts have been limited, even cautious, compared with other politicians promoting books.

“The Daily Show” invited Mr. Cuomo to be a guest, but he declined, and he also turned down MSNBC’s “Morning Joe,” according to people familiar with the matter.

Reading the Top Ten List on Letterman is safe, but going on The Daily Show is not - so Cuomo wouldn't do it.

Ditto for the Morning Joe Show, where they savaged him over the Moreland Commission controversy back in the summer.

Same for NY1 - notice Errol Louis wasn't on the media tour.

Cuomo's people term his press strategy of just doing friendly or stage-managed interviews "cautious."

I would term it "cowardly" - and not just on Cuomo's part.

The members of the press who agreed to abide by Cuomo's agreement for the interview became nothing more than unpaid extensions of his PR operation.

Not 13WHAM, though.

Good for them for sticking to their guns on the ground rules and then going public with the defense.

Enough playing pimp to Cuomo's agenda.

Cuomo Getting Beaten Up By National Press

Laura Nahmias on Cuomo's press strategy around the Moreland mess:

The way the Moreland story took hold nationally following the bombshell Times piece may be of particular concern to Cuomo because the bad press fills something of a vacuum—while the governor is unusually energetic in his attempts to manage local press coverage, he has rarely engaged the national media since taking office, citing a desire to stay out of presidential speculation.

He’s given a handful of interviews on major news networks, mostly in the immediate aftermath of the New York area’s two recent major storms, Hurricane Irene and Superstorm Sandy, and he gave select interviews to a few favored publications after he presided over a bill legalizing same-sex marriage in 2011. (In January 2013, he gave an exclusive interview to MSNBC host Rachel Maddow for Gotham magazine, a glossy publication where his sister-in-law Cristina Cuomo was once the editor in chief.) But those few instances have all been situations in which Cuomo was almost assured of uncritical, if not gushing, coverage.

Facing this potentially governorship-defining scandal, Cuomo has so far stuck to the strategy, holding a press conference in Buffalo with late notice to the press, and otherwise preferring to try and influence the coverage from behind the scenes.

Mocked on The Daily Show, mocked on The Morning Joe Clown Show - not exactly the re-election rollout Cuomo wanted.

And what does Cuomo do to try and change the trajectory of the coverage?

Why, make a phonecall and attempt to influence the story behind the scenes:

After a particularly brutal ten-minute segment on "Morning Joe" on Monday, in which Mika Brzezinski and Joe Scarborough cited the details of a dead-to-rights Times investigation to compare Cuomo unfavorably to scandal-damaged New Jersey governor Chris Christie, Cuomo called Brzezinski privately to explain his side of the story, according to the co-host.

"I spoke to Governor Cuomo—most of it was off the record—last night about this, cause he saw our conversation—our heated conversation here on the show," said Brzezinski on Tuesday morning.

She said she was not swayed by the governor's rationale for not addressing the issue more publicly.

"I'd love for him to come on," she said. "It's one thing to do a press conference really far away, and I understand, and we talked about the different reasons why he doesn't really want to do a lot of interviews right now. But I'm wondering if he should, and if it would help a lot because it does seem incredibly defensive. I even was sort of pushing back, saying don't you understand what this looks like?"

This strategy of stage-managing coverage has worked well for Cuomo in New York so far - but it surely isn't going to work well on a national stage.

Mark Halperin told his fellow clowns on The Morning Joe Clown Show on Monday that the worst part about the coverage of this story for Cuomo is that it seems the national press doesn't take him very seriously as a 2016 candidate.

Halperin's point was, if this had been Christie, the national press would have been all over it.

But Cuomo?

Pretty much chuckles and a little mockery and that's about it.

I think Halperin makes a good point there and I think there's even a bigger point to make here.

Cuomo's press strategy post-NY Times/Moreland story suggests he shouldn't be taken seriously as a White House contender.

Does Cuomo really think he's going to be able to bully a national press corps on the phone/behind the scenes the way he does with some in New York?

Didn't seem to work well with Mika Brzezinski.

She went public with it instead.

Hard to see going forward how that strategy works nationally.

Have to wonder, did Cuomo call Jon Stewart to "explain" his side of the story as well?

And if so, will Stewart mock him for that too?

Jon Stewart: Let's Fire Teachers Instead Of Missiles At Libya

Jon Stewart wonders how the supposedly cash-poor United States can afford a third war in the Middle East when so many states around the country are claiming teachers need to be fired and unions busted in order to balance budgets.

He notes "You can't simultaneously fire teachers and Tomahawk missiles."

He finds a novel solution to the problem - attack Libya with teachers.