With so much teacher bashing, who in the world would want to teach?Seeking to combat such sentiments, the Department of Education — in partnership with the Advertising Council, Microsoft, State Farm Insurance, Teach for America, the nation’s two largest teachers’ unions and several other educational groups — is unveiling a public service campaign this week aimed at recruiting a new generation of classroom educators.According to the Department of Education, as many as one million teachers could retire in the next four to six years. Hoping to attract young, high-achieving college graduates — particularly in science, math and engineering — the campaign, called Teach, uses video spots and radio announcements that portray teaching as creative, invigorating and meaningful, and as compelling a career as medicine, acting or engineering....Microsoft, along with State Farm, is financially supporting the campaign with an undisclosed amount. Some of the funding will be used to hire recruiters to visit college campuses and talk to juniors and seniors about a career in education.“The challenge is to change the conversation around teaching so that it becomes the career that you want your child to go into,” said Kathy Payne, senior director of education leadership at State Farm, “rather than the career that you counsel children out of.”
Even the clueless Motoko Rich manages to get a "What Jive This Thing Is" quote:
The campaign comes at a time when public education is increasingly riven by battles over the use of standardized testing in teacher performance evaluations and the rollout of the Common Core, new benchmarks for what students need to know and be able to do between kindergarten and the end of high school. The standards have been adopted by 45 states and the District of Columbia.
Some critics say that such policies, which have been encouraged by the Department of Education, could make recruiting top candidates to the profession more difficult.“Obviously teaching is a wonderful profession, but I think it’s a little blithe in the way that it presents the profession,” said Anthony Cody, a former public-school teacher and current education blogger, of the Teach ads. “It’s a very tough job and it’s being made tougher every year, and a lot of the other things that the Department of Education is doing are making it really difficult to stay in the profession.”
Reading the Common Core scripts, having lesson planning and autonomy taken from you, having test scores of other individuals you cannot control used to evaluate you, having value-added algorithms with margins of error larger than Bill Gates' ego used to calculate yearly ratings, having your salary based on voodoo VAM calculations, getting bashed by politicians, business leaders, professional teacher haters, and two bit celebrities like Rosie Perez every day of the year - yeah, teaching really is a glamorous job full of lots of creativity and meaning.
Please - jive ass crap from the same corporate criminals and political functionaries who have been busy destroying the teaching profession for the past decade +.