Regarding FES's charges of racism against De Blasio, see Projection, Psychological, defined as the psychological phenomenon where humans (or, in Moskowitz's case, a rather toxic facsimile thereof) denies some aspect of their behavior or attitudes, and assumes instead that others are doing or thinking the same thing.
Everything about this episode, from the planning and marketing of the demonstration itself, to this ad, shows how so-called education reform is an ethical Black Hole, where the gravitational pull of greed, power hunger, hypocrisy and manipulation seek to suck in all public resources within reach, while emitting no light whatsoever.
These are bad people, brazenly performing shameful acts. It's fortunate that, after so many years of their vicious lies being given a free pass in media and political circles, they're starting to meet with more exposure and pushback.
I also get the feeling that the other big charter chains are probably not too happy with this. It's long been rumored/reported that they too loathe Eva (though for their own venal reasons) and they clearly like to operate in a less confrontational, faux-friendlier and behind-the-scenes manner. They worry that she'll fuck up their sweet deal with her compulsive belligerence. That's the difference among these characters: KIPP, Uncommon Schools, Democracy Prep are aggressive, but smooth enough to not be compulsively belligerent (as opposed to strategically aggressive, which is what they do try to be), which they know in the long run to be unprofessional and dangerous.
Eva is kind of the Raging Id of the local charter school movement, and that makes for volatile situations, including possibility of the narrative turning against her.
Last year, Families for Excellent Schools spent more money on lobbying than any other entity - $9.7 million dollars - with record expenditures in September and October of 2014.
Here we are again in the September/October period and their lobbying expenditures are ratcheting up once more.
Only this time, they have gone with some overt race-baiting in their ads for extra-added outrage.
But as Michael notes in his comment, this act isn't helping the charter movement any.
Witness how the press treated FES head Jeremiah Kittredge at FES's March rally in Albany.
A few years ago, members of the press would have been dutifully writing down Kittredge's lies without pushback.
But not any longer.
This is the unintended consequence from the FES outrageousness.
Their credibility gets tinier and tinier.
Same goes for charter operators/chains associated with FES.
Maybe Jeremiah Kittredge and Eva Moskowitz think this belligerence will help them, but I think there's already some evidence this strategy is backfiring on them and will, in the end, hurt their beloved privatization, er, charter school movement more than help it.