Going To Be A Fun Day For A Rally

Amusing headline from Capitol Confidential on the weather for tomorrow's charter school rally in Albany:

Weather update, or: Does Mother Nature hate charter schools?

This just in from the Capitol Confidential weather desk: It’s going to be a miserable day for a rally tomorrow.

Eva Moskowitz’s Success Academy charter school network is poised to descend upon the Capitol for a massive outdoor rally Wednesday as charter groups and public education advocates square off again this year amid bold education proposals from the governor. Last year’s event was freezing cold but sunny and featured Gov. Andrew Cuomo, Senate Majority Leader Dean Skelos and thousands of smiling children.

This year’s rally? Snow, sleet, rain, wind, mud, clouds, that perfect temperature zone where you think it’s going to be warmer than it actually is. Yeah, it’s going to be one of those late-winter upstate days.

From Eva's perspective, the worse the weather is, the more it reflects positively on the "grit" of her "scholars" and their families.

Looks like they'll be plenty of opportunity to show some "grit" tomorrow.

This Time, De Blasio Gets Better On The Optics In The Battle With Moskowitz

Last year, Eva Moskowitz ate Bill de Blasio's lunch over the co-location issue.

After de Blasio's NYCDOE announced three of Eva's charter schools would not be co-located in NYC public school buildings, Eva had her supporters launch millions of dollars in anti-de Blasio ads that ran 24/7 on NY stations and blasted NYC residents with a pro-charter message.

Then she had her pal, Governor Cuomo, help her with an Albany rally that Cuomo himself spoke at, promising to do whatever needed to be done to "save" her charter schools.

Never mind that de Blasio was trying to keep Eva's Success Academies charters from throwing special needs children out onto the street when he nixed one of the co-locations - the optics were de Blasio hates kids, Eva loves them.

This last week Eva and her charter school supporters have been running pro-charter ads 24/7 again, this time calling NYC public schools a "system in crisis" and declaring charters the only solution that can end it.

The ads were a PR run-up to yesterday's pro-charter rally in Foley Square that Eva was coordinating in order to pressure state legislators to raise the charter cap this legislative session - or get rid of it completely.

Unlike last year, when de Blasio was caught flat-footed in the battle with Eva and had no coordinated response to the $5 million pro-charter, anti-de Blasio blitz Eva ran against him, this time de Blasio had a response ready for the expected Eva/charter rally:



The video was sent out by email, not run 24/7 on every TV station in NYC, so it's not going to have the same impact that the PR blitz the charter school proponents have spent millions on will have.

If only Eva and her charter school proponents would take the millions they spend on advertising and use that to pay for space instead of stealing that money from NYC school children - that should have been the message de Blasio ran against her.

But I understand why he decided to not launch that kind of attack and instead went with the "We want to help all children" mesage instead.

Because it's aimed at the exclusionary practices of Eva Moskowitz and other charter schools that limit who gets into their schools, that get rid of students they don't want, and never take in new students once a cohort has been launched. 

And that message itself is effective in its own way.

Charter schools - they're separate and unequal.

De Blasio Finally Gets Some Professional Public Relations Help

From State of Politics:

After a rocky start with the press and a prolonged personnel search, de Blasio plans to announce a new communications director today: P.R. professional Andrea Hagelgans, who once worked for the city CFB and advised Planned Parenthood on its media strategy.

Now if only the UFT would get some decent PR help.

These days, more than half a battle is won through PR.

How Do We Counter The Sophisticated P.R. Operations Of The Corporate Deformers?

The battle over the UFT contract agreement has gotten me thinking about public relations and messaging.

Earlier I wrote a post asking people to start thinking through the p.r. war that is sure to come if the UFT contract agreement is voted down.

My argument basically was this:

Contracts are not negotiated in isolation of the political environment - what gets reported in the press, the propaganda that gets spewed, affects negotiations.

Even more importantly, it affects the kind of support teachers can get from the public on a whole host of things, not just contract negotiations, but school policies, charter vs. trad schools, etc.

We have to start to find effective ways to get our message out in the face of a hostile corporate print press and electronic news media.

This is true not just in this contract fight but in the fight against the corporate reform agenda and its proponents as a whole

What first spurred this on for me was watching the fight between Eva Moskowitz and Bill de Blasio.

De Blasio had the moral high ground here when his chancellor announced that three Success Academies co-locations were being canceled - one of which would have taken space away from special needs kids, another of which would have put young elementary school kids in the same building where high school kids rioted in the recent past.

Despite de Blasio inhabiting the moral high ground in this battle, Moskowitz went on a p.r. offensive worthy of a presidential campaign, reached out to Governor Andrew Cuomo and other charter-friendly politicians with entreaties and campaign cash and, in the end, thoroughly routed de Blasio.

Moskowitz managed to do what GOP consultant Karl Rove always said political campaigns should do - she made her own weakness into a strength and her opponents strength into a weakness.

Eva played the victim here, messaging to the public through press conferences and ads that played over and over that her "kids" were being thrown out onto the street by the charter-hating Mayor de Blasio.

The truth was, Eva was throwing deaf kids out of their school space, but de Blasio and Farina never got that message out to the public and wound up smeared as the villains in the charter wars.

This was a sophisticated and masterful p.r. operation, one that was most certainly helped by the $4 million+ Moskowitz and her hedge fundie friends could spend on ads.

Nonetheless we should not dismiss the masterfulness and sophistication of the Eva p.r. operation just because she had the money to get her message out.

Instead we must find ways to match the sophistication and masterfulness in the messaging wars against the deformers and their destructive agenda, and do it without the help of the money that Moskowitz has behind her.

We know we cannot count on the unions because they are playing for their own interests and those often do not coincide with the interests of teachers looking to protect traditional public schools, the teaching profession, etc.

I stand in awe of what Karen Lewis and CTU managed to do in Chicago, reaching out to parents in a long-term effort to find common cause against the deformers.

I see some of the same happening in the battle against Common Core, the Endless Testing regime and APPR teacher evaluations.

While many parents are not necessarily going to go out of their way to fight for fair evaluations for teachers, they show much more willingness to do so when it becomes apparent that APPR evaluations are behind so much of the Endless Testing.

When it was just teachers complaining about Common Core, the papers were pretty brutal toward CCSS critics.

But when parents joined the protests, suddenly the paper coverage got a lot more nuanced and fair (in Newsday in particular.)

I think there are some lessons here that we can use going forward as we try and combat the messaging of the deformers in the p.r. wars.

More and more, I am becoming convinced that we must get more sophisticated and masterful in how we approach the p.r. wars against the deform movement - not just in the contract battle, but in the whole "war" against corporate reform.

I know there is a lot of anger and fury among teachers that has been building up for over a decade.

I share this anger and fury with you.

I don't think coming from a place of anger and fury is a terribly effective way to actually get the outcomes we want, either short-term or long-term, however.

So, finding a way to channel our anger and fury and get a coherent message out despite the millions of dollars the other side has for p.r. - this must be our task going forward.

Gotham Schools Finally Owns Up

I've been saying for a long time now that Gotham Schools is such a pro-corporate education reform-friendly site that they ought to dispense with the sham about being "independent journalists" and just own up to being the corporate education reform shills they are.

Turns out, now they have - they've renamed the site "Gotham Charter Schools" and are continuing to offer all the corporate education reform-friendly news that's fit to post and make their hedge fundie backers and corporate donors happy.

Good to finally see some honesty from the public relations specialists and Gates Foundation interns at Gotham Charter Schools.