A tax credit to incentivize donations to education is being knocked by the state teachers union as “a shell game allowing corporations and the super rich to divert tax dollars to elite private schools.”
In a new radio ad, New York State United Teachers is challenging a renewed push by Gov. Andrew Cuomo to get an Education Investment Tax Credit passed before the end of the legislative session. The union contends the credit, as proposed by the governor, is a giveaway to the rich that will benefit only private schools.
The 60-second ad features Mr. Moneybags, a fictional fat cat who says the credit is “a scheme designed to favor us ‘zillionaires’ and our exclusive schools.”
“So let me get this straight: The rich will get millions of dollars in tax breaks, cutting the resources that could go to all kids?” a narrator asks incredulously.
“Oh please,” Mr. Moneybags shoots back. “When you’re rich like me, public schools just aren’t your concern.”
The ad is set to run for at least 10 days, according to NYSUT. The union did not divulge the cost.
I'm glad to see NYSUT go on the air with opposition to the tax credit program, but I'm not a huge fan of the "Mr. Moneybags" fictional fat cat frame.
But I know fictional characters have been very successful in the past - take Harry and Louise, for example - so perhaps it'll be fine.
In any case, at least they're spending some member money on something useful.