DiNapoli: "If you're spending over $200M on advertising, it would seem to me that they would have more metrics" http://t.co/IwDnDxcCHs— Joseph Spector (@GannettAlbany) May 12, 2015
DiNapoli's audit of Cuomo's promotional ad campaign for New York found no "tangible results" for either generating job creation or business for the state.
Governor Cuomo is adamant that public schools in this state are failing and teachers need to be held accountable via his APPR teacher evaluation system that will "objectively" and "scientifically" measure each teacher's value and worth and sort us all out on a bell curve where some will be feted with bonuses and others will be slated for firing.
Meanwhile Cuomo spends $211 million on the state's promotional campaign including Start Up NY, Taste NY and I Love NY, and has no serious system to measure how well the programs are doing:
ALBANY – New York spent $211 million on an advertising contract to promote economic development and tourism in New York, including the Start-Up NY program, but produced "no tangible results," a state audit Monday said.
The Empire State Development Corporation spent the money on an advertising firm from December 2011 to November 2014, but the agency was not "able to effectively quantify and assess tangible outcomes from the initiatives," Comptroller Thomas DiNapoli said in the audit.
"If you're spending over $200 million on advertising, it would seem to me that they would have more metrics or ways to quantify what is the return on those dollars that are spent," DiNapoli said in an interview with Gannett's Albany Bureau.
What little we do know about Cuomo's Start Up NY campaign shows it isn't effective:
Gannett reported last month that the Start-Up NY promotional campaign had cost taxpayers $53 million since the program's inception, while it had led to $1.7 million in private investment so far and just 76 jobs.
Imagine Cuomo's Start Up NY campaign was an educational program in the New York State school system.
What would Cuomo say about these numbers?
Spending $53 million to recoup $1.7 million in investment and 76 new jobs created.
Seems highly ineffective to me.
You can bet Cuomo would see it that way too if Start Up NY were an education program instead of a PR campaign for himself.
Shouldn't we apply Cuomo's own APPR evaluation system to his Start-Up NY campaign and other promotional campaigns like Taste NY and I Love NY?
I mean, so long as we're all about being "objective" and "scientific" in measuring schools, shouldn't we be "objective" and "scientific" in measuring Cuomo's programs too?