Perdido 03

Perdido 03

Monday, October 6, 2014

UFT Launches Ads To Defend Itself Against Attacks Over Tenure And Charter Schools

It's behind a paywall at Capital NY, but here's the details so far:

The United Federation of Teachers is launching a $1.4 million ad campaign today, as the union attempts to defend itself from attacks over teacher tenure and charter schools.

$1.4 million sounds like a lot, but if you consider that pro-charter proponents and supporters threw more than $5 million into the "De Blasio hates children/Eva loves them" ad blitz last budget season and threw millions more into pro-charter ads right before last week's rally in Foley Square, you see that the $1.4 million UFT ad buy is way too late and too many dollars short.

8 comments:

  1. Well it's consistent with the Weingarten model of not doing jack to protect rank and file classroom grunts while furiously networking your next career vine.

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  2. I saw the ad last night. All it was saying is that "I am proud to be a teacher". Who cares about that? There needed to be a clear message: of "Support your local district school and tell the hedge fund charter schools to stay out of education".

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  3. Well, that was a waste of money. Might as well just showed a couple of puppies running around in a park. Got just about the same message across.

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