Panicked landlords are trying to do the impossible — convince New Yorkers that the rent is too damn low.
With the Rent Guidelines Board mulling the first freeze in city history, the Rent Stabilization Association — which represents 25,000 landlords — has launched a six-figure ad campaign called, “A rent freeze hurts everyone.”
The ad blitz began over the weekend and comes just as the guidelines board is preparing to meet Thursday for the first of five public hearings to discuss a freeze, which Mayor de Blasio called for during the campaign.
Nearly 700 ads — more than 40 a day — will air on radio and TV through June 23, the day the board votes on whether to make the one-year freeze for rent-stabilized apartment leases a reality.
The 30-second TV spot opens with shots of well-cared-for city homes, and features actual landlords sprucing up their properties.
Last month, the board said it would consider anywhere from zero to 3% hikes on one-year leases that start Oct. 1, and 0.5% to 4.5% on two-year leases.
In other news, few people can afford to pay rent in NYC:
On May 5, Mayor Bill de Blasio announced a $41 billion plan to provide additional affordable housing for middle-income as well as low-income New Yorkers.A few weeks earlier, the Furman Center for Real Estate and Urban Policy of New York University and Capital One Bank jointly issued a report titled “The Affordable Rental Housing Landscape,” showing that low-income New Yorkers are not the only city residents to be rent-burdened — that is, to pay at least 30 percent of their gross income for rent and utilities. Among middle-income households — for example, a three-person household earning between $91,000 and $152,000 annually — 14 percent or roughly 290,000 households fell into this category in 2012.“We examined the situation because rental housing has become less affordable in the past six years,” said Max Weselcouch, the director of the Moelis Institute for Affordable Housing Policy at the Furman Center. “Between 2005 and 2008 things looked pretty good. The median income rose, and new housing construction was at a peak. But between 2009 and 2012, there was little new construction even as preliminary estimates show that up to 200,000 new residents arrived in New York.”And a report titled “The State of New York City’s Housing and Neighborhoods in 2013,” issued by the Furman Center on May 28, concluded that the percentage of middle-income households in the city decreased from 61 percent in 1990 to 56 percent in 2012.
I once got a 30% rent hike - my rent in Hell's Kitchen went from $2050 to $2650.
These rent stabilized landlords do everything they can to get their apartments above the rent-stabilized threshold so they can jack the rent up to market rate.
No wonder nobody can afford to leave in the city anymore without putting themselves under severe financial strain.
Except for Eva Moskowitz, of course, who gets free rent.